Exciting News for Google Analytics!
by Scott Foster
There are a lot of tools out there that can help web designers, search optimizers, and business owners track the metric value of their social media campaigns. However, it seems that most fall short in some areas and the ones that don’t are quite expensive.
Over the next few weeks, Google will be establishing a new set of reports available in Google Analytics that will not only help you track referrals from Facebook, Twitter, StumbleUpon, and Google+, but give you insight into how your content is being shared. Google’s blog post states there are three main goals the reports can help marketers accomplish:
- Identify the value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.
- Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs).
- Make better, more efficient data-driven decisions in your social media marketing programs.
Anyone who handles social media should be excited for this release. If you have any questions or would like to discuss adding analytics to your website, don’t hesitate to contact us.